Man, Oh, Mano-schewitz

Manischewitz (or is that Manischwoo-witz?), the venerable Jewish food company, is updating their image. The money quote? "It's not your bubbe's matzo and gefilte fish anymore." I remember a while ago they tried coming out with a line of "premium" Pesach products with the label of "Passover Gold". I figured at the time that it was called that in reference to the high prices one had to pay for a product that was the exact same as their other products. Via Elisheva Blogs.